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Target | TGT

We have been waiting for this moment for some time now. There was a time when Target was THE retailer. It products to middle America, but it had more cache than Walmart, making it a cooler place to shop. This…
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Delta Airlines | DAL

Delta is not just a difference; it is an airline. For those who follow theOptionsEdge.com, they know we like the airline industry. We hold this view because the average investor does not understand the moat that surrounds the major carriers.…
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Petróleo Brasileiro S.A. | PBR

Petrobras: We think this is a company that wacks two birds with one stone. This article is for paid members - please login or subscribe for access.
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Block Inc. | XYZ

In the company's Q4 letter to shareholders, CEO Jack Dorsey stated, "Today, we shared a difficult decision with our team. We're reducing Block by nearly half, from over 10,000 people to just under 6,000, meaning that over 4,000 people are…
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Whirlpool Corp | WHR

Whirlpool's management has been put on notice. Shape up or ship out! This article is for paid members - please login or subscribe for access.
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Wayfair Inc. | W

It has been a while since we discussed Wayfair, the fledgling online furniture and household products company growing revenue and poised to become profitable. This article is for paid members - please login or subscribe for access.
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February 18, 2026
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November 12, 2022
November 18, 2025
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Options Expiration

It is that time of the month again. Standard monthly options will expire at the end of the week. As such, we have six trades coming due. Four of those…

November 17, 2025
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Biotech | IBB

Here at TOE, we think (1) tech has run its course for the time being and 2) some out-of-favor sectors like Biotech are about to take the lead in the…

November 15, 2025
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Santa Baby, An Investor’s Christmas List

As the holidays approach, I am reminded of Eartha Kitt's famous rendition of "Santa Baby", a rather ambitious Christmas list that included a duplex and checks. One particularly expensive item…

November 15, 2025
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CrowdStrike | CRWD

As you know, we are generally bullish here at TOE, and for good reason. Looking back 100 years, equity returns at positive 73% of the time on a year over…

November 13, 2025
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Rio Tinto Update | RIO

It's time to do an update on our Rio Tinto trade. Recall that Rio Tinto is a giant, diversified mining company that operates globally. This article is for paid members…

November 12, 2025
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Office Hours | Share Repurchasers, WFC, MSTR

In this week's episode of Office Hours, Mike & Mark discuss the wisdom of passive investing with a tailwind. Specifically, they discuss the wisdom of investing in an ETF that…

November 11, 2025
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Starbucks | SBUX

On September 3, 2025, we suggested that traders sell a cash-covered, near-the-money put on Starbucks common stock. We took this position because, while the company is in restructuring mode, we…

November 9, 2025
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GE Aerospace is at all-time highs, but there are significant risks.

GE Aerospace's impressive rally since its spinoff from General Electric has captured investor enthusiasm; This article is for paid members - please login or subscribe for access.

November 8, 2025
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Palantir Technology | PLTR

Palantir Technology is a company we have been watching with keen interest. It is a darling of both defense and AI investors. The reason is simple. The company specializes in…

November 5, 2025
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Bath & Body Works | BBWI

Today, we are going to discuss a favorite, slow-growing, yet highly profitable company that few investors pay attention to. It is Bath & Body Works. I got back on my…

November 4, 2025
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Office Hours | KMB & More

In this week's episode of Office Hours, we discuss the stresses on the banking systems that nobody is talking about. We go on to discuss Palentire with the idea that…

November 3, 2025
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Wendy’s | WEN

The fast food industry has been struggling lately. McDonald's stock price is down, and Chipotle's stock price has fallen hard. Wendy's, the company that is the topic of today's note,…

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