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Dollar General: DG

Dollar General has been down in the dumps as it was not able to adjust to rising prices as well as it has in the past. Some have argued that their troubles have stemmed from low-income people having personal budgeting…
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Novo Nordisk:NVO Update

On April 23, we suggested investors take a bullish posture on NVO, the maker of Ozempic (a popular diabetes therapy) and Wegovy (the popular weight loss drug). This article is for paid members - please login or subscribe for access.
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Apple Inc: AAPL

Apple put its WWDC25 on today, Monday, June 9. The company uses this annual event to highlight to the world what they are working on and what new products will hit the shelves. This article is for paid members -…
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Kraft Heinz: KHC

Kraft Heinz is a bit of an enigma. It is simultaneously one of the great American brands and one of Warren Buffett's biggest mistakes. This article is for paid members - please login or subscribe for access.
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United Airlines: UAL

If there is an industry that is left for dead, it is the airline industry. The question contrarian investors are asking is, "is the airline idustry done for the moment or will it come back to life?" This article is…
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Bath & Body Works

Bath & Body works Bath & Body Works is a global leader in personal care and home fragrance, known for creating products that aim to make the world a "brighter, happier place through the power of fragrance." This article is…
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Welcome to The Options Edge

November 12, 2022
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What Just Happened ? | Did Something Change Yesterday?

Yesterday, we witnessed a number of seemingly random events. This got us to thinking, was there any common cause for what happened or are these simply a cluster of random…

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Just How Big Can This Bubble Get?

Yesterday, equities ripped higher on the hope/expectation that tax reform, the gift that keeps on giving to equity investors,  was one step closer to getting passed. We know we are in…

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Retail | A Tail of Two Stories | Looking at Averages Does Not Help

If you listen to the popular press, wall street analysts and financial pundits, you might think that retail sales are dead in the water. Taken to their logical conclusion, you…

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The Week Ahead – 11/27/2017

What to Watch for this Week Welcome back from the Thanksgiving Holiday where we saw the S&P 500 rally to 2602 last Friday.  Early reports show that Black Friday was…

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December Historically Outperforms Every Other Month of the Year | Will History Repeat?

This article is for registered members - please login or click here to subscribe or register for free.

November 23, 2017
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Will Gold Finally Have Its Day in the Sun?

The precious metals are the Roger Dangerfield of investments these days, they "get no respect." One of the reasons why is that ever since the US Government went off the gold…

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Market Dipped, then it Rips

A few days ago, it looked like equity prices were finally going to roll over and sell off for a while. Price action was weak suggesting that buying power was waning.…

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Every Picture Tells a Story, & So Do These Charts

If you are wondering why it is getting harder and harder to make a buck by holding a diversified portfolio of stocks, you are not alone. During the meat of…

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The Week Ahead – Thanksgiving Week Special

Happy Thanksgiving everyone. from the guys at The Option Edge. Here is a little history about how Thanksgiving came to be. Thanksgiving, or Thanksgiving Day, is a public holiday celebrated on the fourth…

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Can Artificial Intelligence (A.I.) Help Investors Beat the Market?

Artificial Intelligence (AI) is an area of computer science that attempts to make computers think, act, react like humans and perhaps with greater judgment, unaffected by internal biases and emotions.…

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