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Bookings Holdings Inc | BKNG

Sometimes you find a stock you are in sync with, and it trades well. Booking Holdings is one such stock for us. This article is for paid members - please login or subscribe for access. Username Password Remember Me  …
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Alphabet | GOOGL

Alphabet, the company formerly known as Google, is an interesting company. It is rooted in "old tech" like Search, which drives current cash flow. But the company is making significant investments in "new tech" like quantum computing and AI. This…
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Micron Technology | MU

Almost all of the trade suggestions over the past year have been bullish. We have gone this route because 1) the economy is strong, 2) the AI infrastructure buildout is good for old economy stocks like utilities and construction, and…
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Chipotle Update | CMG

We have been with Chipotle Mexican Grill since June 2026. We were looking for a turnaround, and that process seems to be taking longer than we originally expected. This article is for registered members - please login or click here…
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Netflix | NFLX

Netflix has fallen off investors' radar. This is evidenced by the fact that the stock price has gone nowhere since 2018. This article is for paid members - please login or subscribe for access.
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Is Yum Brands Starting to Look Tasty? | YUM

The fast-casual food industry has had some trouble over the past couple of years due to systemic factors (mostly) and self-inflicted wounds. This article is for paid members - please login or subscribe for access.
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March 24, 2026
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Welcome to The Options Edge

November 12, 2022
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Packaging a Trade in WestRock (WRK)

WestRock Company (WRK) manufactures and sells paper and packaging solutions in North America, South America, Europe, and Asia. The company is organized into three divisions. (1) Corrugated Packaging segment produces…

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Easy Money Has Been Made: Take Profits on Acuity Brands (AYI) Put Spread

Back on March 24, 2016, we recommended investors construct a bearish put-spread on Acuity Brands, Inc. (AYI), the lighting manufacturing and solutions company. Click here for the original article. The company…

April 10, 2017
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Dynamics of Equity & Oil Prices

Understanding how the market is behaving is critical for stock and options traders alike. It is important to understand the price action of individual stocks, commodities, bonds and the asset class…

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A Superior Way to Get Long Amazon

Today on CNBC Options Action, Mike,  recommended buying an AMZN 925/1000 June Call spread as a stock replacement strategy. This article is for registered members - please login or click…

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Oil, War & Bull Traps

I wrote an article last night for release this morning, only to find that the US Government fired off 50 to 60 Tomahawk cruise missiles against a Syrian air base…

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To VIX or Not to VIX

Investors look to the VIX index for guidance concerning future volatility of return on the equity markets in general and the S&P 500 in particular. Many people want to “trade”…

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Nervous Bulls

It is no secret that equity prices are elevated. The post-election rally pushed share prices back to levels we thought we would not see again for a long long time. Since…

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Unfriend Facebook?

Facebook, Inc. operates a social networking website. The Company website allows people to communicate with their family, friends, and coworkers. Facebook develops technologies that facilitate the sharing of information, photographs,…

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What If GDP Growth Is Not Improving?

Ever since the election, investors have been in a positive mood. Share prices took off on the day of the election results and did not look back. With election results…

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Portugal: Is This a Hidden Gem in Europe, or Just another Foundering Peripheral Economy (PGAL)

Here at The Options Edge, we look for great ideas. The primary focus of our ideas is individual companies that are too cheap, or too expensive, too hated or too…

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Is it time to Put on Apparel with PVH Corp, or Is It Too Soon?

PVH Corp. (PVH) is a global apparel company. They own some of the most iconic brands in the business, including Calvin Klein, Tommy Hilfiger, Heritage Brands, Van Heusen, IZOD, ARROW,…

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What is Happening in Autoland?

The stocks of the car companies seem to be hated by investors all. The question we have is, “Is this negativity warranted, or do we have in front of us…

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