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Apple Inc: AAPL

Apple put its WWDC25 on today, Monday, June 9. The company uses this annual event to highlight to the world what they are working on and what new products will hit the shelves. This article is for paid members -…
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Kraft Heinz: KHC

Kraft Heinz is a bit of an enigma. It is simultaneously one of the great American brands and one of Warren Buffett's biggest mistakes. This article is for paid members - please login or subscribe for access.
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United Airlines: UAL

If there is an industry that is left for dead, it is the airline industry. The question contrarian investors are asking is, "is the airline idustry done for the moment or will it come back to life?" This article is…
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Bath & Body Works

Bath & Body works Bath & Body Works is a global leader in personal care and home fragrance, known for creating products that aim to make the world a "brighter, happier place through the power of fragrance." This article is…
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Robinhood Markets. Inc: HOOD

Robinhood is a broker made famous by the GameStop affair. It was primarily Robinhood clients gathering on social media to gang up on the shorts, which were primarily professionals. It was a classic David and Goliath story where many Davids…
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Cameco: CCJ

The nuclear power industry is getting a lot of attention these days. The world is figuring out that data centers running AI apps need massive amounts of electricity to run. This article is for paid members - please login or…
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Welcome to The Options Edge

November 12, 2022
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Mises Moment | Why Mainstream Economists Don’t See Recessions Coming

People talk about economics all the time with the belief that it will help with their investment decision-making process. But economic analysis of little use most of the time. In…

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Amazon (AMZN) | What’s Next?

Amazon (AMZN) is the ultimate bellwether stock. If it's share price is rising, one can be sure that the price of the popular stock averages is rising as well. So…

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Close Bearish Facebook (FB) Trade

On March 10, we suggested investors take a bearish position on Facebook (FB). From our analysis, we thought they were beginning to lag in the online advertising space. Google is…

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We Were Prepared | Now Is the Time To Keep Your Cool

For the past few months we have been talking about the possibility of the kind of selloff we are experiencing at the moment. Investors became too bullish and too complacent…

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The Week Ahead 04/02/2018

The April Fool’s Edition Did you know that Easter fell on April Fool’s Day this year?  That’s right, and it has not happened since 1956.  Here are a few traditions…

March 30, 2018
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Crypto Carnage & Bear Markets

The cryptos are taking it on the chin again today, compounding what was already a bad month. We discussed both the technological promise and the speculative danger in cryptos and…

March 29, 2018
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Tesla Update | Stuck in the Vortex of Murphy’s Law

Someday's you do not want to get out of bed. Maybe that is the way Elon Musk and shareholders of TSLA are feeling these days. The share price of TSLA…

March 29, 2018
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Beware the Crypto Thief

We talk about crypto’s here at the TOE from time to time. It is important to remember that the technology that backs these systems is in its infancy. While the…

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What Keeps a Billionaire Investor Up at Night?

If I were a billionaire, probably nothing at all... Every time we open up a web page, newspaper, magazine or flip on our favorite TV channel, we are told about all…

March 28, 2018
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Shopify Needs Facebook | So Now What?

Shopify (SHOP) has been a wall street darling ever since it went public in May of 2015. The company provides a cloud-based multi-channel commerce platform for small and medium-sized businesses in…

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