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Bookings Holdings Inc | BKNG

Sometimes you find a stock you are in sync with, and it trades well. Booking Holdings is one such stock for us. This article is for paid members - please login or subscribe for access. Username Password Remember Me  …
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Alphabet | GOOGL

Alphabet, the company formerly known as Google, is an interesting company. It is rooted in "old tech" like Search, which drives current cash flow. But the company is making significant investments in "new tech" like quantum computing and AI. This…
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Micron Technology | MU

Almost all of the trade suggestions over the past year have been bullish. We have gone this route because 1) the economy is strong, 2) the AI infrastructure buildout is good for old economy stocks like utilities and construction, and…
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Chipotle Update | CMG

We have been with Chipotle Mexican Grill since June 2026. We were looking for a turnaround, and that process seems to be taking longer than we originally expected. This article is for registered members - please login or click here…
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Netflix | NFLX

Netflix has fallen off investors' radar. This is evidenced by the fact that the stock price has gone nowhere since 2018. This article is for paid members - please login or subscribe for access.
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Is Yum Brands Starting to Look Tasty? | YUM

The fast-casual food industry has had some trouble over the past couple of years due to systemic factors (mostly) and self-inflicted wounds. This article is for paid members - please login or subscribe for access.
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March 24, 2026
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Welcome to The Options Edge

November 12, 2022
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Every Picture Tells a Story, & So Do These Charts

If you are wondering why it is getting harder and harder to make a buck by holding a diversified portfolio of stocks, you are not alone. During the meat of…

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The Week Ahead – Thanksgiving Week Special

Happy Thanksgiving everyone. from the guys at The Option Edge. Here is a little history about how Thanksgiving came to be. Thanksgiving, or Thanksgiving Day, is a public holiday celebrated on the fourth…

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Can Artificial Intelligence (A.I.) Help Investors Beat the Market?

Artificial Intelligence (AI) is an area of computer science that attempts to make computers think, act, react like humans and perhaps with greater judgment, unaffected by internal biases and emotions.…

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Pension Crisis Update: Are Bailouts on the Way

Most people are not aware of the public pension crisis currently underway with the exceptions of the politicians and government employees its effects. This is unfortunate because those that will…

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As the Worm Turns The Market Squirms

Ever since the equity markets bottomed in March of 2009, prices have moved relentlessly higher. The price trend from the lower left to the upper right marched on without regard to…

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The Good, The Bad & The Hated

We think investor sentiment is a very important factor in the pricing of risk assets. Robert J. Shiller has written extensively about how emotions play a roll in the pricing of…

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Actions to take this Options Expiration Week

Standard Monthly Options expire at the end of this week. Since we have 4 open positions to address, we thought we should discuss them now so you have time to decide…

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The Week Ahead 11/13/2017

While reading Forbes this week, we came across an interesting article on Bitcoin and millennials. According to Wikipedia, millennials were born in the late 1980’s or early 1990’s and began…

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Beware Conventional Wisdom & Running w/ the Bulls (or the Bears)

When you construct a building, jet airplane, automobile, etc. consensus is key to ensuring the item under development will perform as demanded and expected. It's a good thing when engineers agree…

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Potential for Market Mayhem

Yesterday, the US Equity markets took a spill. It was the first selloff of any importance in a few weeks. Every selloff of since mid-August has been met with more…

November 9, 2017
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Covered Call Report

This article is for paid members - please login or subscribe for access.

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Prudential Insurance (Pru): Can you Smell What the Rock is Cookin?

Prudential Financial, Inc. (PRU) is a diversified financial services company. It provides insurance (life insurance annuities, and annuities as well as P&C insurance) and investment management services worldwide. On the…

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