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Prudential Insurance Company | PRU

The stock market is acting a little toppy these days. In such an environment, it makes sense to look at mature value stocks that the market is ignoring. One such company is the Prudential. This article is for paid members…
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Casey’s General Store | CASY

One of our favorite under-the-radar growth stories is Casey's General Store. We started talking about the company in March of 2021, when the stock was trading in the $200 range. It closed trading on Monday at $621.70. This article is…
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Freeport McMoRan | FCX

The AI buildout, electric cars, robots, power plants, and transmission lines need copper. Since the buildout is likely to take a decade or more, we will see rising demand for copper. This article is for paid members - please login…
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Apple | AAPL

Apple held its annual fall product event today at Apple Park in Cupertino. The event was branded “Surprise and Shine,” but it was nothing of the sort. The event focused on premium hardware rather than a full iPhone lineup. This…
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Suncor | SU

Oil is a commodity that traders are having difficulty trading. While it has had an upward tilt, the best strategy was to sell short-dated upside calls after a skirmish in the Straits of Hormuz caused the commodity price to rise,…
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Galaxy Digital | GLXY

If you cannot decide whether to invest in crypto service companies or data center companies, Galixy Digital changes that question from "or" to "and" or yes, thank you. This article is for paid members - please login or subscribe for…
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March 24, 2026
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Welcome to The Options Edge

November 12, 2022
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Pension Crisis Update: Are Bailouts on the Way

Most people are not aware of the public pension crisis currently underway with the exceptions of the politicians and government employees its effects. This is unfortunate because those that will…

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As the Worm Turns The Market Squirms

Ever since the equity markets bottomed in March of 2009, prices have moved relentlessly higher. The price trend from the lower left to the upper right marched on without regard to…

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The Good, The Bad & The Hated

We think investor sentiment is a very important factor in the pricing of risk assets. Robert J. Shiller has written extensively about how emotions play a roll in the pricing of…

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Actions to take this Options Expiration Week

Standard Monthly Options expire at the end of this week. Since we have 4 open positions to address, we thought we should discuss them now so you have time to decide…

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The Week Ahead 11/13/2017

While reading Forbes this week, we came across an interesting article on Bitcoin and millennials. According to Wikipedia, millennials were born in the late 1980’s or early 1990’s and began…

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Beware Conventional Wisdom & Running w/ the Bulls (or the Bears)

When you construct a building, jet airplane, automobile, etc. consensus is key to ensuring the item under development will perform as demanded and expected. It's a good thing when engineers agree…

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Potential for Market Mayhem

Yesterday, the US Equity markets took a spill. It was the first selloff of any importance in a few weeks. Every selloff of since mid-August has been met with more…

November 9, 2017
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Covered Call Report

This article is for paid members - please login or subscribe for access.

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Prudential Insurance (Pru): Can you Smell What the Rock is Cookin?

Prudential Financial, Inc. (PRU) is a diversified financial services company. It provides insurance (life insurance annuities, and annuities as well as P&C insurance) and investment management services worldwide. On the…

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Starbucks (SBUX): Proving the Exception to the Rule

If you listen to conventional wisdom, a big dominant online presence is the must-have, go-to strategy for delivering products and services to your customers. Starbucks (SBUX) is one of the great…

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The Week Ahead 11/06/2017

What to Watch for this Week After a heavy week of news, the SP 500 was up and down and up.  With a very narrow range of around 22 points,…

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Crude Oil Update: “Hope Re-enters the Market”

The price of crude oil has been inching up as of late and this is getting the analysts, financial press and market prognosticators more bullish. We are seeing more articles…

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