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Target | TGT

We have been waiting for this moment for some time now. There was a time when Target was THE retailer. It products to middle America, but it had more cache than Walmart, making it a cooler place to shop. This…
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Delta Airlines | DAL

Delta is not just a difference; it is an airline. For those who follow theOptionsEdge.com, they know we like the airline industry. We hold this view because the average investor does not understand the moat that surrounds the major carriers.…
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Petróleo Brasileiro S.A. | PBR

Petrobras: We think this is a company that wacks two birds with one stone. This article is for paid members - please login or subscribe for access.
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Block Inc. | XYZ

In the company's Q4 letter to shareholders, CEO Jack Dorsey stated, "Today, we shared a difficult decision with our team. We're reducing Block by nearly half, from over 10,000 people to just under 6,000, meaning that over 4,000 people are…
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Whirlpool Corp | WHR

Whirlpool's management has been put on notice. Shape up or ship out! This article is for paid members - please login or subscribe for access.
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Wayfair Inc. | W

It has been a while since we discussed Wayfair, the fledgling online furniture and household products company growing revenue and poised to become profitable. This article is for paid members - please login or subscribe for access.
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February 18, 2026
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Welcome to The Options Edge

November 12, 2022
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Potential for Market Mayhem

Yesterday, the US Equity markets took a spill. It was the first selloff of any importance in a few weeks. Every selloff of since mid-August has been met with more…

November 9, 2017
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Covered Call Report

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Prudential Insurance (Pru): Can you Smell What the Rock is Cookin?

Prudential Financial, Inc. (PRU) is a diversified financial services company. It provides insurance (life insurance annuities, and annuities as well as P&C insurance) and investment management services worldwide. On the…

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Starbucks (SBUX): Proving the Exception to the Rule

If you listen to conventional wisdom, a big dominant online presence is the must-have, go-to strategy for delivering products and services to your customers. Starbucks (SBUX) is one of the great…

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The Week Ahead 11/06/2017

What to Watch for this Week After a heavy week of news, the SP 500 was up and down and up.  With a very narrow range of around 22 points,…

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Crude Oil Update: “Hope Re-enters the Market”

The price of crude oil has been inching up as of late and this is getting the analysts, financial press and market prognosticators more bullish. We are seeing more articles…

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Can Gradual Interest-Rate Tightening Prevent a Bust?

We invest in the real world, not the theoretical one. But investment, monetary, economic, etc. theory is an important part of the investment process. We often think about macro trades, commodity,…

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Tax Reform, Something Real or Much Ado About Nothing?

The House Ways and Means Committee came out with their tax reform plan, which has been hyped extensively since the election. Now that there is something real to look at,…

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Fed Statement & Its Impact on Our View of Interest Rates & the US Dollar

The Federal Reserve had a meeting and issued a statement yesterday. We did not learn very much, but we did learn that the Fed has finally stated that the economy…

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Hold a Buck to Make a Buck

One of the subjects that we have discussed here at TOE has been monetary policy, interest rate differentials, and the performance of the US Dollar. As a memory refresher, we…

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Monday, Tuesday & Wednesday are the Best Days to Own Stocks, Forget Thursday & Friday

The efficient market hypothesis posits that daily share price movements are random and that all stocks are priced with the expectation that the holder of an asset earning a profit…

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The Week Ahead 10/30/2017

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