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Dollar General: DG

Dollar General has been down in the dumps as it was not able to adjust to rising prices as well as it has in the past. Some have argued that their troubles have stemmed from low-income people having personal budgeting…
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Novo Nordisk:NVO Update

On April 23, we suggested investors take a bullish posture on NVO, the maker of Ozempic (a popular diabetes therapy) and Wegovy (the popular weight loss drug). This article is for paid members - please login or subscribe for access.
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Apple Inc: AAPL

Apple put its WWDC25 on today, Monday, June 9. The company uses this annual event to highlight to the world what they are working on and what new products will hit the shelves. This article is for paid members -…
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Kraft Heinz: KHC

Kraft Heinz is a bit of an enigma. It is simultaneously one of the great American brands and one of Warren Buffett's biggest mistakes. This article is for paid members - please login or subscribe for access.
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United Airlines: UAL

If there is an industry that is left for dead, it is the airline industry. The question contrarian investors are asking is, "is the airline idustry done for the moment or will it come back to life?" This article is…
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Bath & Body Works

Bath & Body works Bath & Body Works is a global leader in personal care and home fragrance, known for creating products that aim to make the world a "brighter, happier place through the power of fragrance." This article is…
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Welcome to The Options Edge

November 12, 2022
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Pension Crisis Update: Are Bailouts on the Way

Most people are not aware of the public pension crisis currently underway with the exceptions of the politicians and government employees its effects. This is unfortunate because those that will…

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As the Worm Turns The Market Squirms

Ever since the equity markets bottomed in March of 2009, prices have moved relentlessly higher. The price trend from the lower left to the upper right marched on without regard to…

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The Good, The Bad & The Hated

We think investor sentiment is a very important factor in the pricing of risk assets. Robert J. Shiller has written extensively about how emotions play a roll in the pricing of…

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Actions to take this Options Expiration Week

Standard Monthly Options expire at the end of this week. Since we have 4 open positions to address, we thought we should discuss them now so you have time to decide…

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The Week Ahead 11/13/2017

While reading Forbes this week, we came across an interesting article on Bitcoin and millennials. According to Wikipedia, millennials were born in the late 1980’s or early 1990’s and began…

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Beware Conventional Wisdom & Running w/ the Bulls (or the Bears)

When you construct a building, jet airplane, automobile, etc. consensus is key to ensuring the item under development will perform as demanded and expected. It's a good thing when engineers agree…

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Potential for Market Mayhem

Yesterday, the US Equity markets took a spill. It was the first selloff of any importance in a few weeks. Every selloff of since mid-August has been met with more…

November 9, 2017
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Covered Call Report

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Prudential Insurance (Pru): Can you Smell What the Rock is Cookin?

Prudential Financial, Inc. (PRU) is a diversified financial services company. It provides insurance (life insurance annuities, and annuities as well as P&C insurance) and investment management services worldwide. On the…

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Starbucks (SBUX): Proving the Exception to the Rule

If you listen to conventional wisdom, a big dominant online presence is the must-have, go-to strategy for delivering products and services to your customers. Starbucks (SBUX) is one of the great…

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