January 29th marks the Lunar New Year, China's most important traditional holiday. The government-recognized holiday is a week-long, although celebrations typically occur through the Lantern Festival, which falls on February 23rd this year. It marks the beginning of the lunar calendar and is deeply rooted in Chinese culture, history, and social life. Lunar New Year has been celebrated for over 4,000 years and is based on the traditional lunisolar calendar. Actions during the New Year are believed to set the tone for the year, and 2025 is the year of the snake. There are 12 zodiac animals in Chinese astrology, and people born in the year of the snake are considered intelligent, strategic, and cunning deep thinkers.