e.l.f. Beauty and Estée Lauder are well-known companies in the beauty and cosmetics industry. Still, they differ significantly across various dimensions, such as customer base, price points, and geographic reach. e.l.f. (which stands for "Eyes, Lips, Face") targets a younger, budget-conscious consumer demographic. Many of its customers are Gen Z and Millennials, who appreciate the brand's affordability and accessibility. e.l.f. also attracts consumers interested in "clean beauty," offering vegan and cruelty-free products. e.l.f. is known for its direct-to-consumer model, leveraging e-commerce as a primary channel alongside partnerships with retailers like Target, Walmart, and Ulta.
