• Home
    • Getting the Most Out of Our Services
      • Idea Generation Method
      • Report Layout Structure
    • Market Data
      • Economic Calendar
  • About Us
    • Our Services
    • Team
      • Professor Mark W. Guthner, CFA
      • Michael C. Khouw
      • Jeffrey Khouw
      • Brad Holt
    • Contact
  • Education
    • Glossary of Terms
    • The Options Edge – Extended Research
    • Common Option Structures
      • Call
      • Put
      • Covered Call
      • Cash Covered Put
      • Call Spread
      • Put Spread
      • Risk-Reversal
      • Calendar Call Spread
      • Calendar Put Spread
      • Diagonal Call Spread
      • Diagonal Put Spread
      • Straddle
      • Strangle
      • Collared Stock
      • Call Butterfly
      • Short Iron Condor
      • Long Ratio Call Spread
    • Strategic & Tactical Asset Allocation
    • Trends & Trend Channels
    • Optimal Cover Call Writing
    • Crypto Info
      • What is a Bitcoin
      • Mapping the Major Bitcoin Forks
      • How the Blockchain is Powering Our Future
      • The Business Value of the Blockchain
      • Crypto News
      • Crypto Heat Map
      • Most Active Cryptos
      • Crypto Prices
  • Track Record
    • TOE: Open Trade Suggestions
    • TOE: Crypto Portfolio
    • TOE: Trade Suggestions Closed in 2025
    • TOE: Trade Suggestions Closed in 2024
    • TOE: Trade Suggestions Closed in 2023
    • TOE: Trade Suggestions Closed in 2022
    • TOE: Trade Suggestions Closed in 2021
    • TOE: Trade Suggestions Closed in 2020
    • TOE: Trade Suggestions Closed in 2019
    • TOE: Trade Suggestions Closed in 2018
    • TOE: Trade Suggestions Closed in 2017
  • Log In/Subscribe|Log Out
    • Mailing List
    • Subscribe
  • Premium Subscribers

Dollar General: DG

Dollar General has been down in the dumps as it was not able to adjust to rising prices as well as it has in the past. Some have argued that their troubles have stemmed from low-income people having personal budgeting…
  • Premium Subscribers

Novo Nordisk:NVO Update

On April 23, we suggested investors take a bullish posture on NVO, the maker of Ozempic (a popular diabetes therapy) and Wegovy (the popular weight loss drug). This article is for paid members - please login or subscribe for access.
  • Premium Subscribers

Apple Inc: AAPL

Apple put its WWDC25 on today, Monday, June 9. The company uses this annual event to highlight to the world what they are working on and what new products will hit the shelves. This article is for paid members -…
  • Premium Subscribers

Kraft Heinz: KHC

Kraft Heinz is a bit of an enigma. It is simultaneously one of the great American brands and one of Warren Buffett's biggest mistakes. This article is for paid members - please login or subscribe for access.
  • Premium Subscribers

United Airlines: UAL

If there is an industry that is left for dead, it is the airline industry. The question contrarian investors are asking is, "is the airline idustry done for the moment or will it come back to life?" This article is…
  • Premium Subscribers

Bath & Body Works

Bath & Body works Bath & Body Works is a global leader in personal care and home fragrance, known for creating products that aim to make the world a "brighter, happier place through the power of fragrance." This article is…
  • Complimentary
  • Video

Office Hours

June 7, 2025
  • Complimentary

Welcome to The Options Edge

November 12, 2022
March 9, 2025
  • Premium Subscribers

Costco Wholesale Fell Post Earnings. It’s Still No Bargain.

Investment Research Report: Costco Wholesale Corporation (COST) Company Overview Costco Wholesale Corporation (NASDAQ: COST) operates a global chain of membership-only warehouse clubs, offering a wide range of branded and private-label…

March 9, 2025
  • Premium Subscribers

Sharp Fiscal Cuts Reduce Inflation, But Increase Recession Risk

Government waste, fraud, and abuse, combined with the sheer size of government, contribute to higher costs and inflation in several interconnected ways. Wasteful spending diverts resources from productive uses, whether through…

March 8, 2025
  • Premium Subscribers

Equinix Inc: EQIX

Data centers are all the rage. They have been traditionally used to host websites and deliver cloud services to corporations. That all changed with crypto and AI. This article is…

March 6, 2025
  • Premium Subscribers

Anxiety is rising, and that’s not great for equities.

The VIX measures the market’s expectation of volatility over the next 30 days as implied by a weighted strip of SPX Index options. When investors are nervous, options premiums, and…

March 5, 2025
  • Premium Subscribers

Emerging Market Stocks: EEM

One of the great underperformers of the past 16+ years is emerging market stocks. In fact, we cannot think of an asset class that has done worse. Herein lies an…

March 4, 2025
  • Premium Subscribers

Ark Innovation Fund: ARKK

With the price of equities in a downtrend, we once again look to our favorite stock to short to hedge any portfolio. This article is for paid members - please…

March 3, 2025
  • Premium Subscribers

Affirm Holdings, Inc.: AFRM

One thing Americans are good at is figuring out how to buy stuff on credit. The latest iteration of this is the "buy now pay laters" payment solution. This article…

March 2, 2025
  • Complimentary

Strategic Crypto Reserve

Through Friday, bitcoin had fallen 28% from its intraday highs on January 20th. This swoon mirrored the post-election rally between early November and mid-December when the crypto trade soared on…

March 2, 2025
  • Premium Subscribers

Is the Bear Coming out of Hibernation?: QQQ

Here at the options edge, we suggest a mix of bullish and bearish trades on individual stocks and sometimes ETFs. The reason is that individual stocks become undervalued and overvalued.…

February 27, 2025
  • Premium Subscribers

Strap on a Pair (of Put Spreads)

Pairs trading is a market-neutral strategy that involves buying one asset while shorting a related asset to profit from temporary pricing divergences. Typically, traders select two highly correlated assets—such as…

Prev 1 … 6 7 8 9 10 11 12 … 261 Next

Executive Editors

Mike's Bio Mark's Bio
Buy The Book

3rd Party Tools

  • Earnings Calendar
  • Economic Data Calendar
  • Forecast: GDP
  • Forecast: Inflation Rate
  • Forecast: Fed Funds Rate
  • Forecast: SOFR
  • Nat Gas Inventory
  • CBOE Most Active Options
  • Volatility Term Structure
  • Implied Volatility Lookup
  • S&P500 Correlation Index
  • CNN Fear & Greed Index
  • Commitment of Traders
  • Options Play
  • Crypto Prices
  • Crypto News
  • Debt Clock
  • Home Sales & Prices
  • Privacy Policy
  • Terms of Use and Important Information
© Copyright 2017, 2018, 2019, The Options Edge LLC