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Dollar General: DG

Dollar General has been down in the dumps as it was not able to adjust to rising prices as well as it has in the past. Some have argued that their troubles have stemmed from low-income people having personal budgeting…
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Novo Nordisk:NVO Update

On April 23, we suggested investors take a bullish posture on NVO, the maker of Ozempic (a popular diabetes therapy) and Wegovy (the popular weight loss drug). This article is for paid members - please login or subscribe for access.
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Apple Inc: AAPL

Apple put its WWDC25 on today, Monday, June 9. The company uses this annual event to highlight to the world what they are working on and what new products will hit the shelves. This article is for paid members -…
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Kraft Heinz: KHC

Kraft Heinz is a bit of an enigma. It is simultaneously one of the great American brands and one of Warren Buffett's biggest mistakes. This article is for paid members - please login or subscribe for access.
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United Airlines: UAL

If there is an industry that is left for dead, it is the airline industry. The question contrarian investors are asking is, "is the airline idustry done for the moment or will it come back to life?" This article is…
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Bath & Body Works

Bath & Body works Bath & Body Works is a global leader in personal care and home fragrance, known for creating products that aim to make the world a "brighter, happier place through the power of fragrance." This article is…
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June 7, 2025
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Welcome to The Options Edge

November 12, 2022
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What Ails UnitedHealth? (updated)

The Fortune 500 is an annual list compiled by Fortune magazine. It ranks the top 500 U.S. companies by total revenue and is typically released around this time each year.…

May 13, 2025
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Selling Volatility: SVXY

Selling volatility is a yield strategy. Volatility traders buy vol when it is cheap and sell it when it is expensive. Options market makers buy and sell options against stock…

May 12, 2025
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Options Expiration

Once again, standard monthly options will expire at the end of the week. We have six trades with accrued profits of $749 coming to a conclusion.

May 11, 2025
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Panning for yield.

Most investors, particularly when they first start investing, are primarily concerned with capital appreciation. Parents saving for a child’s college education will only withdraw from those savings once their son…

May 9, 2025
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Discover Financial Services: DFS

Credit card products are the most profitable products in the financial services industry. I am also the most volatile. When the economy is chugging along, defaults are low and profits…

May 7, 2025
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Is Disney Turning the Corner?: DIS

When it comes to disappointments, there is no greater disappointment than Disney. Disney is a company that cannot shoot straight. That being the case, we suggested a bearish trade on…

May 7, 2025
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Is Alphabet in the Soup?

Challenges Facing Alphabet's Business in 2025 Alphabet Inc., the parent company of Google, remains a dominant force in technology, with a market capitalization of nearly $2 trillion and a business…

May 5, 2025
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Office Hours

In this weeks episode Mike and Mark discussed accounting, Pfizer, Apple, investing, Charlie Munger, the trade deficit, tarrifs, McDonalds, Cheezecake Factory,  Microsoft, GM, valuation and capital intensity, Delta Airlines,  etc.

May 4, 2025
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What’s Next for Copper

The electrification of everything is proceeding on schedule. Copper is in demand as the electrical grid gets upgraded to deliver power ot vehicle charging stations and the buildout of data…

May 3, 2025
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The S&P has made no progress over the past six months, and Warren Buffett is stepping down.

The S&P 500 total return, including dividends, is essentially unchanged since November 4th, 2024, the day before the presidential election. Given the attention given to market volatility in those six…

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