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General Mills: GIS

General Mills is one of our favorite consumer products companies, whose stock has struggled the past few years. The reason for its underperformance is that it became overvalued, and unit volume growth came to a screeching halt. This article is…
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Dollar General: DG

Dollar General has been down in the dumps as it was not able to adjust to rising prices as well as it has in the past. Some have argued that their troubles have stemmed from low-income people having personal budgeting…
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Novo Nordisk:NVO Update

On April 23, we suggested investors take a bullish posture on NVO, the maker of Ozempic (a popular diabetes therapy) and Wegovy (the popular weight loss drug). This article is for paid members - please login or subscribe for access.
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Apple Inc: AAPL

Apple put its WWDC25 on today, Monday, June 9. The company uses this annual event to highlight to the world what they are working on and what new products will hit the shelves. This article is for paid members -…
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Kraft Heinz: KHC

Kraft Heinz is a bit of an enigma. It is simultaneously one of the great American brands and one of Warren Buffett's biggest mistakes. This article is for paid members - please login or subscribe for access.
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United Airlines: UAL

If there is an industry that is left for dead, it is the airline industry. The question contrarian investors are asking is, "is the airline idustry done for the moment or will it come back to life?" This article is…
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November 12, 2022
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Bullish or Bearish: This is a Clever Approach for Trading Tesla Inc. (TSLA)

There is no doubt that Tesla Inc. (TSLA) is a transformative company. The company is having an enormous impact on the car industry, in both obvious and unappreciated ways. The…

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Time to adjust a winning trade in Amazon.

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May 26, 2017
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Take Profits on Our Silver Trade Suggested in April

On 18-April-2017, we discussed the primary components of the precious metals market (gold, silver, platinum & palladium). The macro picture was fairly clear to us at that time. Gold and…

May 25, 2017
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Covered Call Report

Covered call writing is the most common options trading strategies used by individual and professionals alike. Some people believe it is a low-risk strategy that generates income. We like to…

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Chinese Stocks Had a Mini-Bubble & Crash in 2014 & 2015: Now What?

The Chinese stock market has been in a bull market since the beginning of the 1990s. The share price behavior as measured by the Shanghai Stock Exchange Composite Index has…

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Costco Earnings Preview

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Lowe’s Earnings Preview 2017 Q1

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May 23, 2017
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Bitcoin: The Future or a Fantasy?

Every day we see Bitcoin make a new high in price. As we observe this phenomenon we have to ask ourselves, "Is this the latest DotCom style bubble ready to pop,…

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$BABA earnings may have missed, but the stock is still hitting.

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United Rentals Inc. A Trade or a Trade Not Yet?

Readers of TheOptionsEdge.Com know that one of the companies we like is United Rentals Inc. (URI). Furthermore, these same readers know our process distinguishes between a good company and a…

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