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Booking Holdings | BKNG

The summer travel season is upon us, and people are formulating and implementing plans for a little R&R. That said, investors are down in the dumps on travel & leisure stocks like Booking, as they believe rising oil prices will…
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Exxon Mobile | XOM

We have been talking about the Iran war for months, and we have said that whatever happens, it will not end quickly. This article is for paid members - please login or subscribe for access.
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Adobe Systems | ADBE

Fears about AI have hammered many software stocks. The enterprise software companies like PeopleSoft, ServiceNow, Salesforce, and Oracle have been particularly hard hit. This article is for paid members - please login or subscribe for access.
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Super Micro Computer Inc | SMCI

Has Super Micro Computer hugged the cactus long enough? This article is for paid members - please login or subscribe for access.
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The Hersey Corporation | HSY

On January 24, 2026, we suggested selling a put spread on The Hershey Company as we thought the stock was turning from bearish to bullish. Turns out that was a lucrative trading strategy. This article is for paid members -…
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Space Exploration Technologies Corp (SpaceX) & EchoStar | SPCX & SATS

With SpaceX getting closer to becoming a public company, we thought it made sense to talk about the issue, as it is likely to be the largest or second-largest IPO after Saudi Aramco. This article is for paid members -…
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March 24, 2026
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Welcome to The Options Edge

November 12, 2022
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The Week Ahead – Thanksgiving Week Special

Happy Thanksgiving everyone. from the guys at The Option Edge. Here is a little history about how Thanksgiving came to be. Thanksgiving, or Thanksgiving Day, is a public holiday celebrated on the fourth…

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Can Artificial Intelligence (A.I.) Help Investors Beat the Market?

Artificial Intelligence (AI) is an area of computer science that attempts to make computers think, act, react like humans and perhaps with greater judgment, unaffected by internal biases and emotions.…

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Pension Crisis Update: Are Bailouts on the Way

Most people are not aware of the public pension crisis currently underway with the exceptions of the politicians and government employees its effects. This is unfortunate because those that will…

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As the Worm Turns The Market Squirms

Ever since the equity markets bottomed in March of 2009, prices have moved relentlessly higher. The price trend from the lower left to the upper right marched on without regard to…

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The Good, The Bad & The Hated

We think investor sentiment is a very important factor in the pricing of risk assets. Robert J. Shiller has written extensively about how emotions play a roll in the pricing of…

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Actions to take this Options Expiration Week

Standard Monthly Options expire at the end of this week. Since we have 4 open positions to address, we thought we should discuss them now so you have time to decide…

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The Week Ahead 11/13/2017

While reading Forbes this week, we came across an interesting article on Bitcoin and millennials. According to Wikipedia, millennials were born in the late 1980’s or early 1990’s and began…

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Beware Conventional Wisdom & Running w/ the Bulls (or the Bears)

When you construct a building, jet airplane, automobile, etc. consensus is key to ensuring the item under development will perform as demanded and expected. It's a good thing when engineers agree…

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Potential for Market Mayhem

Yesterday, the US Equity markets took a spill. It was the first selloff of any importance in a few weeks. Every selloff of since mid-August has been met with more…

November 9, 2017
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Covered Call Report

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Prudential Insurance (Pru): Can you Smell What the Rock is Cookin?

Prudential Financial, Inc. (PRU) is a diversified financial services company. It provides insurance (life insurance annuities, and annuities as well as P&C insurance) and investment management services worldwide. On the…

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Starbucks (SBUX): Proving the Exception to the Rule

If you listen to conventional wisdom, a big dominant online presence is the must-have, go-to strategy for delivering products and services to your customers. Starbucks (SBUX) is one of the great…

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