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General Mills: GIS

General Mills is one of our favorite consumer products companies, whose stock has struggled the past few years. The reason for its underperformance is that it became overvalued, and unit volume growth came to a screeching halt. This article is…
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Dollar General: DG

Dollar General has been down in the dumps as it was not able to adjust to rising prices as well as it has in the past. Some have argued that their troubles have stemmed from low-income people having personal budgeting…
  • Premium Subscribers

Novo Nordisk:NVO Update

On April 23, we suggested investors take a bullish posture on NVO, the maker of Ozempic (a popular diabetes therapy) and Wegovy (the popular weight loss drug). This article is for paid members - please login or subscribe for access.
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Apple Inc: AAPL

Apple put its WWDC25 on today, Monday, June 9. The company uses this annual event to highlight to the world what they are working on and what new products will hit the shelves. This article is for paid members -…
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Kraft Heinz: KHC

Kraft Heinz is a bit of an enigma. It is simultaneously one of the great American brands and one of Warren Buffett's biggest mistakes. This article is for paid members - please login or subscribe for access.
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United Airlines: UAL

If there is an industry that is left for dead, it is the airline industry. The question contrarian investors are asking is, "is the airline idustry done for the moment or will it come back to life?" This article is…
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Welcome to The Options Edge

November 12, 2022
November 8, 2018
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Its Fed Day Today

The Board of Governors at the Federal Reserve is wrapping up their November meeting where they discuss the state of the economy and their next move with interest rates. We…

November 5, 2018
  • CNBC Extra!
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Should You Play the Dead CAT Bounce?

On Friday, the Options Action panel took a look at Caterpillar, Inc. (CAT) the big industrial machine manufacturing company. For the last few years, CAT has looked overpriced to us,…

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The Week Ahead | 11/05/2018

This week we have a normal economic calendar.  Earnings are still strong with some warnings. and the Midterm election is Tuesday.  Most polls are showing a split decision where the…

November 3, 2018
  • Members

De-Risk Your Portfolio Before the Election

The elections are coming up this Tuesday and this has us quite nervous. Animosity is running high and so are the stakes. The equity markets have been very volatile this…

October 31, 2018
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Crypto Update

It was not long ago that people were talking about the volatility in the price of crypto. That day seems to have come and gone. It seems that even CNBC…

October 30, 2018
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Is it Time to Sell Volatility?

The month of October will go down as a surprise and shock to many investors. We at theOptionsEdge.Com are always a bit skeptical on extended bull moves and whenever it…

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The Week Ahead | 10/29/2018

The market had another horrible week.  How Bad? Let’s count the ways.  The Russell 2000 is down 12.5% in October; the Nasdaq Composite is down 10.9%; the S&P 500 is…

October 27, 2018
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Should You Take a Bite of the AAPL?

On Thursday, November 1, Apple Inc. (AAPL) will be reporting Q3 earnings for 2018. This company and its stock is one of many Wall Street darlings, but this one seems to…

October 25, 2018
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Equity Prices Smashed, What’s Next?

Everything has gone macro. As the larger equity market sells off, the company-specific news is being ignored by investors. So today, we will discuss what is next for the Dow…

October 24, 2018
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Value Investors are Mad as Hell

And they are not going to take it anymore. Or maybe not. If you look back over the past 100 years or so, value investing has delivered higher returns to investors…

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