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General Mills: GIS

General Mills is one of our favorite consumer products companies, whose stock has struggled the past few years. The reason for its underperformance is that it became overvalued, and unit volume growth came to a screeching halt. This article is…
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Dollar General: DG

Dollar General has been down in the dumps as it was not able to adjust to rising prices as well as it has in the past. Some have argued that their troubles have stemmed from low-income people having personal budgeting…
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Novo Nordisk:NVO Update

On April 23, we suggested investors take a bullish posture on NVO, the maker of Ozempic (a popular diabetes therapy) and Wegovy (the popular weight loss drug). This article is for paid members - please login or subscribe for access.
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Apple Inc: AAPL

Apple put its WWDC25 on today, Monday, June 9. The company uses this annual event to highlight to the world what they are working on and what new products will hit the shelves. This article is for paid members -…
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Kraft Heinz: KHC

Kraft Heinz is a bit of an enigma. It is simultaneously one of the great American brands and one of Warren Buffett's biggest mistakes. This article is for paid members - please login or subscribe for access.
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United Airlines: UAL

If there is an industry that is left for dead, it is the airline industry. The question contrarian investors are asking is, "is the airline idustry done for the moment or will it come back to life?" This article is…
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Welcome to The Options Edge

November 12, 2022
January 2, 2019
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Here we go again

While we keep writing about our expectation for a continued selloff in the broad market averages, we are finding more and more really cheap stocks. But we are afraid to…

January 1, 2019
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Track Record | How We Did in 2018

We present our ideas to our followers here at TheOptionsEdge.Com. Our first goal is to preserve capital. That is to say, we do our best to avoid losses and generate…

January 1, 2019
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Happy New Year

2018 has come to a close and it was a year of ups, downs, joy, sadness, challenges, successes and disappointment, not to mention chaos. We are optimists here at the…

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The Week Ahead | 12/31/2018

Global Spotlight Goodwill Gestures Ahead of Trade Negotiations. With one-third of the 90-day negotiation window already complete, China kept reminding the United States that it is making concerted efforts to address…

December 30, 2018
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Disney (DIS): Still a “Mickey Mouse” Stock?

Last Friday, the panel on CNBC's Options Action took a look at Disney, the giant entertainment company everyone knows and loves. Carter Braxton Worth focused on the company's share price…

December 28, 2018
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When Will We Hit Rock Bottom?

We are beginning to think it will be in January with an outside chance the mayhem continues until Early February. Equity markets have turned to from relentless selling to horrific back and…

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Oil: The Market that Surprised us the Most

As any trading year comes to an end, we like to reflect on what we got right, we got wrong and what caught us by surprise. We thought for most…

December 24, 2018
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Money-Supply Growth Falls to 9-Month Low as Mortgage Rates Rise

Money supply growth slowed in November, falling to the lowest rate recorded since February of this year. Overall, money-supply growth remains well below the growth rates experienced from 2009 to…

December 24, 2018
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The Myth of the Neutral Interest Rate

In his speech to the Economic Club of New York on November 28, 2018, the Federal Reserve Board Chairman Jerome Powell said that the US central bank’s policy interest rate…

December 24, 2018
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Santa Didn’t Save Us

We have taken a step back to have a good hard think about the "WTH" is happening in the financial markets over the past few months. Those that follow our…

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