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Dollar General: DG

Dollar General has been down in the dumps as it was not able to adjust to rising prices as well as it has in the past. Some have argued that their troubles have stemmed from low-income people having personal budgeting…
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Novo Nordisk:NVO Update

On April 23, we suggested investors take a bullish posture on NVO, the maker of Ozempic (a popular diabetes therapy) and Wegovy (the popular weight loss drug). This article is for paid members - please login or subscribe for access.
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Apple Inc: AAPL

Apple put its WWDC25 on today, Monday, June 9. The company uses this annual event to highlight to the world what they are working on and what new products will hit the shelves. This article is for paid members -…
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Kraft Heinz: KHC

Kraft Heinz is a bit of an enigma. It is simultaneously one of the great American brands and one of Warren Buffett's biggest mistakes. This article is for paid members - please login or subscribe for access.
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United Airlines: UAL

If there is an industry that is left for dead, it is the airline industry. The question contrarian investors are asking is, "is the airline idustry done for the moment or will it come back to life?" This article is…
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Bath & Body Works

Bath & Body works Bath & Body Works is a global leader in personal care and home fragrance, known for creating products that aim to make the world a "brighter, happier place through the power of fragrance." This article is…
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Welcome to The Options Edge

November 12, 2022
August 11, 2019
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Time to Hedge

Over the past week, we have shared a number of methods for hedging that can also be used for taking outright downside exposure. This Friday Mike talked about how to…

August 9, 2019
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How Do You Invest in a World Gone Mad!

Reading the headline, you might be thinking that we are going to talk about the price action of the stock market for the past few days. But we are not.…

August 7, 2019
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Another Way to Play A Crash

Yesterday, we discussed various ways to play a crash. Specifically, we discussed the merits of buying at or out-of-the-money puts outright and selling a ratio put-spread. This article is for…

August 6, 2019
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How to Play a Crash

Unless you were sleeping under a rock, you know that the equity markets fell sharply yesterday. The financial press told us the reason why. (1) The Chinese government went back…

August 5, 2019
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The Week Ahead | 8/5/2019

Happy Monday. Good Luck out there this week. Global Spotlight So Much for a Trade Truce. Our Third-Quarter Forecast published in mid-June said, “While there is a small window for a truce between…

August 3, 2019
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Has the Bear Awakened?

We have been looking for a top in the price of equity securities for about 3 weeks now. So now that stocks have fallen a bit, has the bear awakened?…

August 3, 2019
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Amazon: Buy or Sell

Carter Braxton Worth took a swing at Amazon (AMZN) this Friday on Options Action. Scott Wapner notes that the stock has seen its harshest selloff in nearly 4 years. Carter focused…

August 1, 2019
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Danger Will Robinson!

In the past few weeks to a month, we have been discussing the possibility of a tradable top in the equity markets. This article is for registered members - please…

July 31, 2019
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Close the AAPL Earnings Trade

A few days ago, we discussed the bullish case for Apple stock as the company was about to announce earnings for the Q3 of 2019. While we were partial to…

July 30, 2019
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Where is the LUV?

The airline industry has been in the news lately as Boeing is having a great deal of trouble with the 737 Max aircraft. The 737 Max is a super stretched versions…

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