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Target | TGT

We have been waiting for this moment for some time now. There was a time when Target was THE retailer. It products to middle America, but it had more cache than Walmart, making it a cooler place to shop. This…
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Delta Airlines | DAL

Delta is not just a difference; it is an airline. For those who follow theOptionsEdge.com, they know we like the airline industry. We hold this view because the average investor does not understand the moat that surrounds the major carriers.…
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Petróleo Brasileiro S.A. | PBR

Petrobras: We think this is a company that wacks two birds with one stone. This article is for paid members - please login or subscribe for access.
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Block Inc. | XYZ

In the company's Q4 letter to shareholders, CEO Jack Dorsey stated, "Today, we shared a difficult decision with our team. We're reducing Block by nearly half, from over 10,000 people to just under 6,000, meaning that over 4,000 people are…
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Whirlpool Corp | WHR

Whirlpool's management has been put on notice. Shape up or ship out! This article is for paid members - please login or subscribe for access.
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Wayfair Inc. | W

It has been a while since we discussed Wayfair, the fledgling online furniture and household products company growing revenue and poised to become profitable. This article is for paid members - please login or subscribe for access.
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Office Hours

February 18, 2026
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Welcome to The Options Edge

November 12, 2022
April 29, 2025
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Starbucks Earnings May Make Investors Jittery

Starbucks’ new CEO said the company is making progress on its turnaround plan. However, Brian Niccol, now almost 8 months into his new role, acknowledged, “I’d be remiss if I…

April 29, 2025
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Microstrategy Update: MSTR

Microstrategy, a company that was originally known for making business intelligence software used os of that intelligence to redirect its business to become a Bitcoin treasury business. This article is…

April 28, 2025
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Bath & Body Works: BBWI

Today we will talk about one of my wife's favorite companies. Bath and Body Works. This is a company that was spun off the Victoria Secretes Franchise when management decided…

April 27, 2025
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Starbucks Earnings

“When a management with a reputation for brilliance tackles a business with a reputation for bad economics, it is the reputation of the business that remains intact.” -Warren Buffett This…

April 25, 2025
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Office Hours

In this week's episode of Office Hours, Mike & I talk about Trump & the Fed, valuation, tariffs, Meta and Netflix. This article is for registered members - please login…

April 25, 2025
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Did Gold Just Hit a Peak?: GLD

Gold has caught the traditional investment world by surprise. If you go back to the last 15-20 years, we see that gold has outperformed the S&P500. Who knew? Certainly not…

April 23, 2025
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Novo Nordisk: NVO

On March 31, 2025, we suggested traders take a bullish position in NVO by selling a cash-covered put option on the stock. This article is for paid members - please…

April 22, 2025
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Open Mike

On Monday’s episode of Open Interest, Mike discusses Tesla earnings and how to trade them.

April 21, 2025
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Ark Innovation: ARKK

As the equity markets take a turn for the worse, we look to one of our favorite shorts to play this trend. This article is for paid members - please…

April 19, 2025
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Tesla’s Robotaxis Are Promising, But It Still Faces a Long Road

Cathie Wood, CEO of ARK Invest, has consistently expressed extremely bullish price targets for Tesla (TSLA) stock, focusing on its potential in electric vehicles (EVs), autonomous driving, and robotaxi services.…

April 19, 2025
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Office Hours

On Friday, April 18, Mike and I talked about risk in the banking sector and how academics think about FDIC insurance, bailout versus bailouts after the train wreck.

April 19, 2025
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NASDAQ 100: QQQ

What's next for the NASDAQ 100, and how does one play it with the QQQs? That is what is on the active trader's mind. For us here at TOE, market…

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