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Kraft Heinz: KHC

Kraft Heinz is a bit of an enigma. It is simultaneously one of the great American brands and one of Warren Buffett's biggest mistakes. This article is for paid members - please login or subscribe for access. Username Password Remember…
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United Airlines: UAL

If there is an industry that is left for dead, it is the airline industry. The question contrarian investors are asking is, "is the airline idustry done for the moment or will it come back to life?" This article is…
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Bath & Body Works

Bath & Body works Bath & Body Works is a global leader in personal care and home fragrance, known for creating products that aim to make the world a "brighter, happier place through the power of fragrance." This article is…
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Robinhood Markets. Inc: HOOD

Robinhood is a broker made famous by the GameStop affair. It was primarily Robinhood clients gathering on social media to gang up on the shorts, which were primarily professionals. It was a classic David and Goliath story where many Davids…
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Cameco: CCJ

The nuclear power industry is getting a lot of attention these days. The world is figuring out that data centers running AI apps need massive amounts of electricity to run. This article is for paid members - please login or…
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What’s Next for Bitcoin: IBIT

Bitcoin is the asset of the decade. It has been loved by some and hated by many, but it has delivered a higher return on investment than any other asset (class) on the planet. This article is for paid members…
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The Week Ahead | 12/16/2019

Happy Monday. Good Luck out there this week. Global Spotlight Dec. 15-17: North Korean Deadline Looms. Washington’s point person on North Korean outreach, Stephen Biegun, will arrive in South Korea on…

December 15, 2019
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Close Lululemon (LULU) Earnings Trade

Back on December 7, we expanded on the Options Action discussion concerning how one might want to think trading the earnings announcement on Lululemon. This article is for registered members…

December 12, 2019
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Micron Tech (MU) Big Company Makes Little Stuff

Micron Technology Inc. (MU) will be reporting earnings next week. We think the company is an important bell-weather for the technology and communication industry, but since its products are in…

December 10, 2019
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Fifth Third Bank (FITB) Repairing the Trade

Fifth Third Bank (FITB) is a regional bank that grinds it out day after day. Traditional Wall Street investors do not have the company on its radar screen because it…

December 10, 2019
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Amazon (AMZN): Back into the Jungle

Here we are in the holiday season. It seems that the consensus opinion for Amazon (AMZN) is that it will see a seasonal uptick in business to go along with…

December 9, 2019
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The Week Ahead | 12/09/2019

Happy Monday. Good Luck out there this week. Global Spotlight Hong Kong Protests. The Civil Human Rights Front, the organizer of Hong Kong’s peaceful protests last summer against the extradition bill…

December 7, 2019
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Time To Go LULU?

When every you hear a tv, radio or online commentator discuss a chaotic event, they always say, "now is not the time to panic." When we here that, it gets…

December 5, 2019
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Campbell Soup Co. (CPB): In the Soup!

Here at theOptionsEdge.Com, we are torn between the demands of our clients that want us to discuss the 100 biggest companies in the US  and the off-the-run names that few…

December 3, 2019
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Boeing (BA): Still On a Flight to Nowhere

The story at Boeing is unchanged. They are still trying to figure out how they are going to resolve their problems with the 737 Max. This article is for paid…

December 2, 2019
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Wynn Resorts (WYNN): It’s a Gamble

Mr. Steve Wynn build a number of great casinos in his day. Specifically, Mr. Wynn oversaw the construction and operation of the Golden Nugget, the Golden Nugget Atlantic City, The Mirage,…

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