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General Mills: GIS

General Mills is one of our favorite consumer products companies, whose stock has struggled the past few years. The reason for its underperformance is that it became overvalued, and unit volume growth came to a screeching halt. This article is…
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Dollar General: DG

Dollar General has been down in the dumps as it was not able to adjust to rising prices as well as it has in the past. Some have argued that their troubles have stemmed from low-income people having personal budgeting…
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Novo Nordisk:NVO Update

On April 23, we suggested investors take a bullish posture on NVO, the maker of Ozempic (a popular diabetes therapy) and Wegovy (the popular weight loss drug). This article is for paid members - please login or subscribe for access.
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Apple Inc: AAPL

Apple put its WWDC25 on today, Monday, June 9. The company uses this annual event to highlight to the world what they are working on and what new products will hit the shelves. This article is for paid members -…
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Kraft Heinz: KHC

Kraft Heinz is a bit of an enigma. It is simultaneously one of the great American brands and one of Warren Buffett's biggest mistakes. This article is for paid members - please login or subscribe for access.
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United Airlines: UAL

If there is an industry that is left for dead, it is the airline industry. The question contrarian investors are asking is, "is the airline idustry done for the moment or will it come back to life?" This article is…
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Strangled

These articles generally focus on stocks with upcoming catalysts, such as earnings. Much research has shown that options premiums are usually reasonably priced around these events; at the very least,…

February 5, 2025
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Starbucks: SBUX

If there is ever a stock that we find frustrating, it is Starbucks. The stock often seems overvalued, and it stays there for what seems like forever. This article is…

February 4, 2025
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Open Mike

In yesterday's episode of Open Interest, Mike discussed options trading strategies. In doing so, he discusses the probability of profit and the danger of selling naked upside calls. This article…

February 3, 2025
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High Yield Debt: HYG

Today's trade suggestion is very simple based on a simple concept. While investors are focusing on the uncertainty in US equity markets, they should be focused on the high-yield bond…

February 2, 2025
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Is AMD a Sheep in Wolf’s Clothing?

In Physics, the "observer effect" is an observer's impact on the behavior of the subject being observed. Traders and investors are more than mere observers; they are participants. In such…

February 2, 2025
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The Scariest Chart for Investors: The Price to Sales Ratio

Here at theOptionsEdge.Com, we are becoming increasingly bearish on popular market equity indexes like the S&P500. The reason why is that we like to look at market conditions in the…

February 1, 2025
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Open Mike & Mark

In Friday's episode of Open Mike, we talk about the market value of NVIDIA and compare its intrinsic value. This article is for registered members - please login or click…

January 30, 2025
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Ai Ai Ai

January 29th marks the Lunar New Year, China's most important traditional holiday. The government-recognized holiday is a week-long, although celebrations typically occur through the Lantern Festival, which falls on February…

January 29, 2025
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Semiconductor Stocks: SMH

Yesterday, we discussed the threat presented by DeapSeek to the tech industry. This resulted in some follow-up questions about how to trade the situation if the company actually did what…

January 28, 2025
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Tech Stocks: QQQ

The past couple of days have been rather exciting. The Chinese AI company DeepSeek has turned the AI world on its head. This article is for paid members - please…

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