Baidu, Inc. (BIDU) is a Chinese language internet search company, which engages in the provision of internet search and online marketing solutions. We like to think of BIDU as a Chinese version of Google. The company operates through Baidu Core and iQIYI segments. The Baidu Core segment offers search and keyword-based marketing services. The iQiyi segment focuses on entertainment and uses a membership and online advertising services business model.
