To our way of thinking, trading the shares and options of Telsa (TSLA) should be driven primarily by technical analysis and investor sentiment and secondarily by the fundamentals. We take this view because investors have driven the market capitalization (market value of company equity) to nose bleed levels. The Bulls believe market capitalization should be up there with Ford and GM as the company is revolutionizing the automobile industry. The Bears, on the other hand, argue that the shares are priced to perfection and beyond. Yes, the company will succeed, but they believe investors are paying too much for the profitability that will eventually result.