Readers of TheOptionsEdge.Com know that one of the companies we like is United Rentals Inc. (URI). Furthermore, these same readers know our process distinguishes between a good company and a good stock. The connecting factor is value. We want to buy stocks at a reasonable price, and if possible, at a significant discount to intrinsic value. How asset prices behave in real time is important as well as it is critical to timing the purchase and sale of investment opportunities. Neel, one of our subscribers had a question about URI. He correctly noted that the share price has sold off. He did so well following our lead on this company in the past, he was wondering if it was time to buy the stock again.